About Us

Monaco Legend Group photos
Monaco Legend Group photos
Monaco Legend Group photos
Monaco Legend Group photos
Monaco Legend Group photos
Monaco Legend Group photos

Our Story

Monaco Legend Group (MLG) is a specialist auction house focused on rare and collectible timepieces. Founded in 2015, by entrepreneur and real estate developer Claude Cohen, MLG’s first steps into the auction world began with classic automobiles. Soon afterwards, MLG joined forces with a renowned Geneva-based watch auction house. This marked the beginning of MLG’s journey into the watch world. After several significant auctions, featuring many important watches, MLG caught the attention of one of the watch industry’s most prominent experts and dealers; Davide Parmegiani. Known as the “Big Boss” of watch dealers, Davide Parmegiani is one of the vintage watch world’s leading lights, having curated many of the most prominent watch collections in existence.

In the winter of 2018, Claude Cohen and Davide Parmegiani’s paths crossed and the two established a strong connection and a shared vision of what the future could be for Monaco Legend Group. In the spring of 2019 Davide Parmegiani relocated to Monte Carlo from his beloved Lugano, Switzerland, to develop and grow Monaco Legend Group’s watch business.

Fast forward to today, and MLG has become a key fixture on the annual watch auction calendar, with two “Exclusive Timepieces” auctions annually that include a phenomenal selection of approximately 270 watches per sale. Characterized as an auction house with soul, MLG’s priority is to use its unparalleled expertise to find and offer exceptional, rare and beautiful timepieces.

Monaco Legend Group boasts a private sales department headed by Davide Parmegiani with flourishing watch specialist Andrea Parmegiani taking the operational lead. As well as world-class timepieces, the MLG headquarters and showroom in Monaco hosts a tastefully curated selection of investment-class collectibles including vintage automobiles, motorcycles, watch cases, trunks and other luxury objects.

This is just the beginning of the story. The best is yet to come.

Our Services

Sell

Our experts are available to evaluate your goods for both Auction and Private Sale purposes. Our valuations are free and confidential.

How to Sell

Buy

Bidders have the convenience of placing bids through multiple channels, including Online, Telephone, or in-person during the auction. Prior to the commencement of the auction, Absentee Bids can be submitted.

How to Buy

A Passionate Team

Claude Cohen portrait

Claude COHEN

Chairman
Auctioneer

Davide PARMEGIANI portrait

Davide PARMEGIANI

Chairman
Watch Department

Alix Pionzo portrait

Alix PIONZO

Executive assistant / Accounting

Inès KHELIFI portrait

Inès KHELIFI

Accounting

Marco Vedeo portrait

Marco VEDEO

CFO USA

Annabelle FARRAS portrait

Annabelle FARRAS

Auctions Director

Elisabetta BURLANDI portrait

Elisabetta BURLANDI

Auctions Assistant

Gregorio ASSEMBRI portrait

Gregorio ASSEMBRI

Shipping Coordinator

Andrea PARMEGIANI portrait

Andrea PARMEGIANI

Watch Department

Cosimo Ardovini portrait

Cosimo ARDOVINI

Watch Department

Adam Victor portrait

Adam VICTOR

Watch Department

Thomas BOURGOIN portrait

Thomas BOURGOIN

Photos & Graphics

Joris GONIN portrait

Joris GONIN

Photos

Christophe GASTAUD portrait

Christophe GASTAUD

Solution Designer

Ross Povey portrait

Ross POVEY

Communication Director

Carlotta PARMEGIANI portrait

Carlotta PARMEGIANI

PR & Events Specialist

Patrick CHAPUIS portrait

Patrick CHAPUIS

Coordinator

Monaco Legend Group
"Le Victoria" - 13 bd Princesse Charlotte 98000 MONACO
+377 97 77 53 35 | info@monacolegendgroup.com