Monaco Legend Group (MLG) is a specialist auction house focused on rare and collectible timepieces.
Founded in 2015 by entrepreneur and real estate developer Claude Cohen, MLG’s first steps into the
auction world began with classic automobiles. Soon afterwards, MLG joined forces with a renowned
Geneva-based watch auction house. This marked the beginning of MLG’s journey into the watch world.
After several significant auctions featuring many important watches, MLG caught the attention of one
of the watch industry’s most prominent experts and dealers: Davide Parmegiani. Known as the “Big
Boss” of watch dealers, Davide Parmegiani is one of the vintage watch world’s leading lights, having
curated many of the most prominent watch collections in existence.
In the winter of 2018, Claude Cohen and Davide Parmegiani’s paths crossed and the two established a
strong connection and a shared vision of what the future could be for Monaco Legend Group. In the
spring of 2019, Davide Parmegiani relocated to Monte Carlo from his beloved Lugano, Switzerland, to
develop and grow Monaco Legend Group’s watch business.
In 2024, internationally acclaimed watch expert Corrado Mattarelli joined MLG as Deputy Chairman of
the Watch Department. With a career spanning over three decades in the watch community, Corrado has
earned a stellar reputation for his professionalism and passion. He is not only a collector but also
a recognized curator for many important international collections and has collaborated extensively
with global dealers.
Fast forward to today, Monaco Legend Group has offices in Monaco, Switzerland, USA and Italy, and is
firmly established as a key fixture on the international watch auction calendar, hosting two
Exclusive Timepieces auctions each year in Monaco. In 2024, the company held its first online-only
sale, and in 2025, the inaugural Exclusive Timepieces Lugano auction marked a strategic expansion
into the Swiss market. The Exclusive Timepieces previews are now a truly global affair, with
international exhibitions held in Dubai, Hong Kong, and Geneva.
In 2025, Monaco Legend Group also launched FOCUS, a new private sales division led by Andrea
Parmegiani. FOCUS offers a curated selection of exceptional timepieces available for direct purchase
year-round. All watches are carefully vetted by our team of experts and offered outside of the
auction format—no bidding, no waiting, just immediate access to outstanding pieces.
Widely regarded as an auction house with soul, Monaco Legend Group is driven by a passion for
horology and a commitment to sourcing exceptional, rare, and beautiful watches. This is just the
beginning of our story—the best is yet to come.
