About Us

Our Story

Monaco Legend Group (MLG) is a specialist auction house focused on rare and collectible timepieces. Founded in 2015, by entrepreneur and real estate developer Claude Cohen, MLG’s first steps into the auction world began with classic automobiles. Soon afterwards, MLG joined forces with a renowned Geneva-based watch auction house. This marked the beginning of MLG’s journey into the watch world. After several significant auctions, featuring many important watches, MLG caught the attention of one of the watch industry’s most prominent experts and dealers; Davide Parmegiani. Known as the “Big Boss” of watch dealers, Davide Parmegiani is one of the vintage watch world’s leading lights, having curated many of the most prominent watch collections in existence.

In the winter of 2018, Claude Cohen and Davide Parmegiani’s paths crossed and the two established a strong connection and a shared vision of what the future could be for Monaco Legend Group. In the spring of 2019 Davide Parmegiani relocated to Monte Carlo from his beloved Lugano, Switzerland, to develop and grow Monaco Legend Group’s watch business.

Fast forward to today, and MLG has become a key fixture on the annual watch auction calendar, with two “Exclusive Timepieces” auctions annually that include a phenomenal selection of approximately 270 watches per sale. Characterized as an auction house with soul, MLG’s priority is to use its unparalleled expertise to find and offer exceptional, rare and beautiful timepieces.

Monaco Legend Group boasts a private sales department headed by Davide Parmegiani with flourishing watch specialist Andrea Parmegiani taking the operational lead. As well as world-class timepieces, the MLG headquarters and showroom in Monaco hosts a tastefully curated selection of investment-class collectibles including vintage automobiles, motorcycles, watch cases, trunks and other luxury objects.

This is just the beginning of the story. The best is yet to come. Monaco Legend Group is set to become a global force with plans underway to establish offices from Monaco to Milan, Manhattan and more…

Our Services

Valuation

Davide Parmegiani, world authority on the watch market, together with his associate Claude Cohen will give you a precise and realistic estimate for your timepiece or jewelry.
We would be pleased to provide you with a first valuation directly by e-mail: info@monacolegendgroup.com.
We can also welcome you by appointment in our Showroom in Monte-Carlo and for important collections we can travel worldwide. Our estimates are free and confidential.

Once your good has been evaluated, we will be able to offer you, if appropriate, a sale at one of our auctions or direct purchase quotation for your item.

Consignment for Auction

If you wish to sell your good in one of our auction, our experts will recommend an estimate range and a minimum price, agreed with you, below which we will not sell your item (reserve price).
We do our best to enhance the value of the goods entrusted to us for sale. We do global marketing and advertising, making sure your good is seen by the right people. For example, your good will be published online, in printed catalogues and exhibited during the auction preview.
We are in contact with some of the most important collectors in the world.

Private Sale

We can also buy or sell for you your good through private sale if appropriate.
For more information on how to buy please consult the sale presentation page.