How to Buy

There are two ways to purchase your next incredible watch from Monaco Legend Group: through Private Sales or at auction.

• To buy through our Private Sales department, simply click the “Request Information” button on any listing page to get in touch with us directly.
• To participate in our auctions, create an account and submit your registration for review. Please allow time for document verification and approval before bidding.

To bid, you must receive approval from Monaco Legend Group and accept the applicable sale terms. Registration covers the entire auction, not just the lot from which you started. Account approval may remain valid for future auctions; you must still join each auction and accept its sale terms when required.

We recommend submitting all required documents at least 3 business days before the start of the auction you wish to participate in. Later requests may still be considered, but we cannot guarantee that verification and approval will be completed in time for you to bid.

Online Registration:

• Log in or create an account using the verification code sent to your email.
• Accept the account Terms of Service and Privacy Policy, choose your account type, and complete your profile.
• Select “Request to Bid” on the auction page, or “Join the Auction” if your account is already pre-approved.
• Submit the required documents from My Documents. Documents under review do not need to be uploaded again.
• Follow your request in My Auction Requests. Once approved, accept the sale terms if required to complete your registration.

If you have already supplied documents directly to our team, contact us before uploading duplicates. MLA can take documents received outside the website into account when reviewing your registration.

Printed Form Registration:

• Complete the registration form found in the printed catalogue or on the auction overview page.
• Submit the form along with all required documents.

Once your auction registration is complete, you can bid on its lots while bidding is open.

Before the auction begins, you may submit absentee bids. During the live event, you can bid in real time online, by telephone, or in person.

Absentee Bidding:

Absentee bidding allows you to participate without being physically present. During the live auction, our auctioneer will place bids on your behalf, up to your maximum amount, always seeking the lowest possible winning price.

You can submit absentee bids online or by completing the registration form.

Live Auction Bidding:

Participate in real time by choosing one of the following options:

Online Bidding

Log into your account on our website during the live auction to access the live bidding room. If you’re using a mobile device, download our app “Monaco Legend Group Live,” available for both iOS and Android.

Telephone Bidding

A Monaco Legend Group representative will call you during the auction and place bids on your behalf. Telephone bidding requires submission of the completed registration form in advance.

In-Person Bidding

Please register in advance for in-person bidding. On-site requests remain subject to document verification and approval; admission to bid cannot be guaranteed for late requests.