110 Heuer Fine and Collectible Daytona Chronograph Wristwatch in Steel, Reference 110.203b

Estimate: €2,000 –⁠ 4,000

Sold (Premium)€2,600

Model: Daytona
Reference: 110.203B
Case Material: Stainless steel
Bracelet Material: Stainless steel
Year: 1970s
Movement: Automatic
Caliber: 12′
Case N°: 358000
Dimensions: 39 mm
Signed: Case, dial, movement

Hear Daytona, and people immediately think to the immortal Rolex specimens. Yet there is another interesting and often underestimated model produced by Heuer with the exact same name. The Daytona was introduced to the market in 1976, chosen to get away from the look of the Carrera and Monaco and offer something distinctly. It represents the end of an era since it’s one of the last all-new series launched using the Chronomatic movement, Heuer’s own automatic caliber 12 before using the Valjoux 7750. The design of the Daytona was a bold choice for the time: the case is rounded and soft with very sinuous lines. The distinguishing feature of the Daytona’s dial is the subtle degrade finish, where the center of the dial has a lighter color that gradually becomes darker going towards the outer edge with a black inner tachy flange, which frames the dial neatly. Available in two-color options, dark Blue and Fume, the present lot is a specimen of reference 110.203B where B means the blue version. Perfectly preserved, this model has a beautiful dark blue dial contrasting with the hands, stainless steel case and integrated bracelet. The case design looks very similar to another Heuer model, the one offered here.