2 Rolex Very Rare and Unusual, Prince Brancard, Wirstwatch in Silver, Two Tone Dial, Reference 971, Retailed by C.Bucherer’s

Estimate: €10,000 –⁠ 20,000

Sold (Premium)€19,500

Model: Prince
Reference: 971
Case Material: Silver
Bracelet Material: Leather Strap
Year: 1920's
Movement: Manual
Case N°: 01216
Dimensions: 42 × 26 mm
Signed: Dial, Case and Movement

The Prince is probably one of those models that lead the foundations for the ascent of Rolex in watchmaking world. Distinct, refined and elegant this watch is among the most attractive Art Deco wristwatches ever made and one of the symbols of luxury during the Depression-era. Launched in 1928, it has been produced in various versions such as the Classic, the Railway or the Brancard like the present lot offered here. Its special design with a rectangle case and a large dial for the hours and minutes positioned slightly above the seconds was totally unusual for the time and very conformable for checking the heartbeat of the patients, that was the reason which gave this model the nickname of “doctor’s watch”. The watch offered here is a reference 971 with a silver case and the snap on case back. The silvered dial has a wonderful two-tone structure with radium Arabic numerals and hands at the top and painted Arabic numerals with blued hand for the seconds below. Moreover this lot has a particular signature put by the reseller at that time: C.Bucherer’s. In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. His two sons were destined from the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the perfect form of watches, which are truly pieces of jewelry. Cased in several versions comprising 9 K, 14 K and 18 K yellow, white or pink gold, platinum, silver, stainless steel or combinations the Prince like this watch enjoys absolutely great popularity among collectors.