108 Rolex In Outstanding Conditions and Very Attractive, Submariner, Automatic Wristwatch in Yellow Gold, Blue Dial, With Warranty, Reference 16 618, to Felicitate the Highest Selling Birra Peroni’s Distributor of the Year

Estimate: € 20,000 –⁠ 40,000

Sold € 31,200

Model: Submariner
Reference: 16618
Case Material: Yellow Gold
Bracelet Material: Yellow Gold
Year: 1998
Movement: Automatic
Caliber: 3135
Case N°: U571931
Dimensions: 40 mm
Signed: Dial, Movement and Case
Accessories: Warranty

Originally crafted solely in stainless steel, the Submariner underwent a transformation in response to evolving tastes, introducing models in alternative materials like yellow gold, exemplified by the reference 16 618 showcased here. Produced between 1988 and 2008, this opulent version marked a luxurious chapter in the legacy of the world’s most sought-after divers’ watch. The 18K yellow-gold case and bracelet elevate the tool watch’s durability, blending stylish proportions with opulence. Contrasting with the electric blue dial and bezel, the yellow-gold case enhances the overall aesthetic impact. Featuring the newly introduced calibre 3135, akin to its stainless-steel counterpart, the ref. 16 618 represents the final generation of gold Submariner models, retaining the thinner traditional case and nostalgic aluminum bezel insert. The case back bears a unique inscription: “Birra Peroni—Per un Gran 1998” at the edges, accompanied by the name of the distributor in the center. This timepiece was given to Felicitate the Highest Selling Birra Peroni’s Distributor of the Year 1998 by the company, commemorating outstanding sales achievement as the company’s best-seller in Italy that year. The Peroni company, established in 1846 in Vigevano, Italy, expanded its success with a second brewery in Rome. Moving to Rome in 1864, the company thrived, becoming a prominent brewing entity in unified Italy. By the 1990s, it achieved worldwide distribution. SABMiller acquired the company in 2003, and in February 2016, the Japanese brewing giant Asahi finalized its purchase, further cementing Peroni’s international presence. This well-preserved ref. 16 618 is accompanied by its original warranty, making it a compelling addition to any collection, a testament to Rolex’s pursuit of luxury.