278 Rolex Fresh to the Market, Possibly Unique Configuration and in Outstanding Conditions, Datejust “Ovettone” Automatic Wristwatch in Platinum, Retailed by Serpico y Laino, Reference 6304

Estimate: € 500,000 –⁠ 1,000,000

Sold € 734,500

Model: Datejust "Ovettone"
Reference: 6304
Case Material: Platinum
Bracelet Material: Leather Strap
Year: 1955
Movement: Automatic
Caliber: A.296
Case N°: 102956
Dimensions: 36 mm
Signed: Dial, Movement and Case
Accessories: Box

Launched in 1945, the Rolex Datejust stands as an enduring icon in the world of horology, boasting a storied history that positions it among the most iconic and influential timepieces ever created. Debuting in the mid-1940s, the Datejust marked a significant moment as Rolex’s inaugural self-winding wristwatch with a date function. Drawing inspiration from the beloved 1930s Bubblebacks, its larger case size earned it the endearing nickname “Ovettone.” In 1953, Rolex introduced the models 6304 and 6305, both entirely in steel, succeeding the brief production run of references 6104 and 6105. The primary distinction between the two lay in the bezel, reeded for the 6305 and smooth for the 6304. The present Rolex Datejust, a captivating 6304, boasts an exceptionally rare platinum Oyster case that exhibits minimal wear over its remarkable 60-year existence. This platinum model is one of only three or four known examples and the only one to bear the signature of Serpico Y Laino, a renowned Venezuelan retailer active from 1925 to 1966, adding an extra layer of exclusivity. Preserved almost in a new-old-stock condition, this exceptional timepiece was sold with a strap, confirmed by the never seen platinum buckle, the only one known with this feature, a rarity among counterparts typically sold with Jubilee bracelets. Safely housed in one of the most distinguished Rolex collections, its outstanding quality and rarity position it as one of the most coveted timepieces in today’s market. Further enhancing its allure is the signature on the dial from the renowned Venezuelan retailer Serpico Y Laino, celebrated as one of the premier watches retailers in South America. The case back bears the “S&L” insignia, showcasing another layer of exclusivity. Remarkably, the inscriptions are deeply etched and clear, underscoring the watch’s near-pristine condition and minimal wear by its previous owner. The special matte dark grey dial has the special configuration with applied baguette and brilliant cut diamond indexes and still presents the OCC (Officially Certified Chronometer) at 6 o’clock identifying the automatic movement. This Rolex Datejust 6304 in platinum stands as a truly exceptional and rare gem, seamlessly blending history, craftsmanship, and exclusivity in an unparalleled timepiece.