149 Rolex An outstanding and extremely lavish, Day-Date, automatic wristwatch in yellow gold, with black slate Pleiade diamond dial, diamond-set bezel and lugs, reference 18388.

Estimate: € 20,000 –⁠ 40,000

Sold (Premium)€66,300

ModelDay-Date Pleiade
Reference18388
Case MaterialYellow gold and diamonds
Bracelet MaterialYellow gold Rolex bracelet, approximate length 178mm
Year1988
MovementAutomatic, cal. 3155, 31 jewels
Case N°R818741
Dimensions36mm Diameter
SignedCase, dial and movement

The Rolex Day-Date, often referred to as the “President,” is one of the brand’s most iconic collections, synonymous with prestige and timeless elegance. Introduced in 1956, it was the first wristwatch to display both the day and date spelled out in full, setting a new standard for luxury timepieces. The reference 18 388 in yellow gold, adorned with diamonds, exemplifies the Day-Date’s opulent legacy, earning the nickname “Pleiades” among collectors due to the mesmerizing constellation of diamonds scattered across its dial. While available in various dial colors such as champagne and silver, the black “Pleiades” dial stands out as the most captivating, offering a striking contrast between the dark backdrop and the brilliance of the transparent stones. The case, bezel, and lugs are meticulously set with diamonds, further elevating its exclusivity and rarity, as such configurations were crafted specifically for discerning clients seeking unparalleled luxury. Powered by the automatic caliber 3155, the watch boasts a quickset function for both the day and date, ensuring precision and convenience. Its President bracelet, seamlessly integrated into the design, completes the look, embodying Rolex’s dedication to craftsmanship and aesthetic perfection. This reference is not just a timepiece but a masterpiece, embodying the pinnacle of horological artistry and the rarity that defines truly exceptional collector’s pieces.