26 Rolex An incredibly rare, precious and very well-preserved, Day-Date, automatic wristwatch in white gold, with diamond-set dial and smooth bezel, published in John Goldberger's book '100 Superlative Rolex Watches,' reference 6612B.
Estimate: € 60,000 – 120,000
Sold (Premium)€75,400
| Model | Day-Date |
|---|---|
| Reference | 6612B |
| Case Material | White gold |
| Bracelet Material | Leather strap |
| Year | 1958 |
| Movement | Automatic, cal. 1055, 25 jewels |
| Case N° | 394'866 |
| Dimensions | 36mm Diameter |
| Signed | Dial, Movement and Case |
| Literature | This specific watch is published in: - John Goldberger Book “100 Superlative Rolex Watches” at page 162 - Pucci Papaleo’s Book “Day Date — The Presidential Rolex” at Page 114-115 |
The Rolex Day-Date is undeniably one of the most iconic and instantly recognizable timepieces ever created by the brand, a model exclusively crafted in precious metals, with the exception of just eight known prototypes in stainless steel. Rolex’s decision to use only gold or platinum for this model was driven by the desire to blend an unmistakably luxurious aesthetic with the watch’s inherently sporty nature. First introduced in 1956 with reference 6511, the Day-Date immediately captivated collectors with its groundbreaking ability to simultaneously display both the day of the week and the date—a revolutionary feature at the time. The present reference 6612B belongs to the second generation of the Day-Date and stands as a truly unique piece, being the only known example, at the moment, ever manufactured in white gold with a smooth bezel and possibly fresh to the market. Produced in 1958, this watch represents what is likely the most visually striking and desirable configuration of this historically significant model. While the market has, in recent years, witnessed the emergence of a platinum smooth-bezel example with a diamond-set dial, to the best of our knowledge this is the first time a white-gold version has surfaced, making it an absolute revelation for collectors. Exceptionally well preserved, the case retains deep and sharp hallmarks beneath the lugs. The silver dial is further elevated by its diamond hour markers, showing the total absence of tritium on both hand and indexes, making ever more important. Presenting an Italian date, it was manufactured for the Italian market. This remarkable timepiece is so rare that has been depicted in the book “100 Superlative Rolex Watches” by John Goldberger, illustrated on page 162 and in the Day-Date book by Pucci Papaleo. With its unique configuration, historical significance, and outstanding condition, this watch is undoubtedly a grail piece for serious Rolex collectors, representing a once-in-a-lifetime opportunity to own an unparalleled piece of horological history.