34 Rolex A sporty and special, Bamford customization Daytona chronograph wristwatch in PVD coated steel, with black dial, reference 116520.

Estimate: € 18.000 –⁠ 36.000

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model Daytona
year 2005
reference 116520
case material Black PVD coated stainless steel
case number D990062
bracelet material Black PVD coated stainless steel Rolex bracelet, aproximate length 165mm
movement type Automatic, cal. 4130, 44 jewels
dimension 40mm Diameter
signed Case, dial and movement

In a world where tradition reigns supreme and the canon of watchmaking is often treated as immutable, there are those rare moments when someone dares to question the rules. George Bamford did just that. At a time when the idea of customizing a Rolex watch bordered on heresy, he reimagined the untouchable, not to defy tradition, but to engage with it in a bold new way. The result was Bamford Watch Department: a name that, since the early 2000s, has redefined how we think about personalization in high horology. The lot offered here is a rethinking of one of Rolex’s most iconic references: the Cosmograph Daytona 116520, the first to house the brand’s in-house calibre 4130. Under Bamford’s artistic direction, this already important chronograph was reborn as an object of contemporary stealth and monochrome seduction. The case, bracelet, and bezel are cloaked in deep black PVD, turning every polished surface into an exercise in restraint and mystery. The dial, black on black, with silvered accents, is both legible and unapologetically modern. All the original Daytona DNA is still here, but the visual language has been radically altered. Striking, polarizing, unforgettable. While traditionalists may raise an eyebrow, those with a visionary eye will recognize this for what it is: a cultural artifact, a marker of the moment when independent creativity collided with institutional greatness. This watch doesn’t follow rules, it writes its own.

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