221 Rolex A truly exceptional and exceedingly rare, Day-Date, automatic wristwatch in pink gold, with dorè diamond baguette set dial and Eastern Arabic discs, with florentine textured case and bracelet, reference 6612B.

Estimate: € 60.000 –⁠ 120.000

• Model Day-Date
• Year 1958
• Reference 6612 B
• Case Material 18K pink gold
• Case Number 397'036
• Bracelet Material 18K pink gold Rolex bracelet, approximate length 200mm
• Movement Automatic, cal 1055, 25 jewels
• Dimension 36mm Diameter
• Signed Case, dial and movement

Reference 6612B belongs to the second generation of Day-Date wristwatches, introduced in the mid 1950s as Rolex’s most ambitious statement piece, combining automatic winding, a day and date indication of course, and precious metal execution at a time when such convergence was revolutionary. Early references like the 6611 or 6612 were produced in very small numbers, making surviving examples intrinsically rare before any discussion of configuration even begins.
What elevates this watch into an altogether different category is its breathtaking and seemingly unique execution. The pink gold case and matching bracelet are entirely decorated with a finely executed florentine texture, a technique Rolex applied sparingly and almost exclusively for special orders. The tactile effect is extraordinary, transforming what could have been opulence into something architectural and deliberate. Even among florentine finished Day-Dates, the consistency between case and bracelet is exceptionally uncommon.
The dial, however, is where this watch transcends scholarship and enters legend. Executed in a warm doré tone, it is fitted with oversized diamond hour markers and paired with Eastern Arabic day and date discs, an early and highly coveted regional specification produced in minute quantities for select markets. To the best of our knowledge, no other example combining this reference, florentine case and bracelet, diamond doré dial, and Eastern Arabic discs has ever appeared at auction.
This is not simply a rare Day-Date. It is a watch that redefines rarity through layering: early reference, special surface finishing, rare calendar configuration and gemstone dial furniture, each uncommon on its own, together bordering on the miraculous. A watch for the collector who no longer counts rarity by numbers, but by absence.