67 Rolex A truly exceptional, unique and exceedingly rare, Day-Date automatic wristwatch in platinum, with tropicalized yellow dial and Eastern Arabic discs, diamonds and platinum tessellated bracelet, reference 6612B.

Estimate: € 120.000 –⁠ 240.000

The Rolex Day-Date reference 6612B in platinum is more than rare, it is legendary. While the Day-Date is already an icon, this singular piece transcends even that legacy, standing as a bold testament to Rolex’s most exclusive bespoke creations. Belonging to the second-generation Day-Date series, reference 6612B holds historical weight as one of the first to bear the “Superlative Chronometer Officially Certified” title. Crafted in solid platinum with a rare smooth bezel, it exudes understated authority. What truly sets this example apart is its unique tropicalized yellow dial with diamond indexes, notably omitting stones at six and nine o’clock, a subtle but defining feature that distinguishes it even among the rarest jewelled Day-Dates. Equally captivating is the Eastern Arabic day and date display, reserved exclusively for high-commission special orders destined for the Middle Eastern market. Executed with precision, these calendar wheels imbue the dial with cultural resonance and underline the bespoke nature of the present watch. Completing the ensemble is its impressive and highly unusual platinum bracelet, whose tessellated links shimmer with a sculptural presence. This is not the conventional President bracelet but a strikingly refined interpretation that enhances the watch’s charisma and rarity. Featured in John Goldberger’s 100 Superlative Rolex Watches, this platinum 6612B is recognized as one of the most exceptional Day-Dates ever made. To find such a reference is rare; to find one with this unique dial and bracelet combination is the pinnacle of Rolex collecting. This is far more than a Day-Date—it’s a cultural artifact. A singular fusion of platinum, Arabic script, and diamond-set elegance, it embodies Rolex’s rarest mastery of bespoke creation and refined discretion. A true collector’s prize.